Okay, wow. I've always wanted to try Wen and bought it from QVC, one of the home shopping networks. The first time I used it, the new special edition Ginger Pumpkin formula, I loved it. My hair had twice the volume and after curling my hair with a curling iron it stayed curled for days, all I had to do was touch it up a bit. I did not blow dry my hair the first time I used it, I let it dry overnight and followed the instructions putting back a bit more on after towel drying for conditioning.
Now fast forward 4 days later when I shampooed my hair the second time just like the first time but this time I used the blow dryer on it, but not all the way dry. To begin with I have (had) a gorgeous head of medium to dark blonde highlighted hair past my shoulders, medium to fine texture. I have (had) lots of it. I don't get many but I trim my own split ends on a regular basis and am always looking at my ends (with magnifying glasses) so I know it's not my imagination that now after this second washing my hair shaft is splitting in every direction and looks like it's disintegrating from the inside out! I see it splitting way before the end of the hair shaft. Each individual hair shaft is visibly thinner and looks like some kind of fairy floss instead of my beautiful hair.
What ingredient in this shampoo could possibly be doing this damage? Does anyone out there know?
Product or Service Mentioned: Wen Conditioner.